Powerful, an event by the Women’s Fund
(Previously known as Power of the Purse)
Mark your calendars! On September 18, 2025, we look forward to gathering at the Resch Expo in Green Bay, WI for our 20th annual luncheon. We are excited to announce that this year’s keynote speaker is Joan Lunden, a renowned journalist, bestselling author, and speaker, widely recognized as the longest running female co-host of ABC’s Good Morning America.
About Powerful
Starting in 2024, the annual Power of the Purse luncheon became know as Powerful, an event by the Women’s Fund. The new name captures how this signature event has evolved over the years. The event will have the same elements the community has come to know and love (like the purse auction!), while allowing us to focus on the many ways the Women’s Fund has advanced and become “powerful”. The Women’s Fund has:
- The “power” to collaborate with donors, sponsors, and community leaders to invest in programs that support women.
- The “power” to provide grants to nonprofits working to improve the lives of local women and girls.
- The “power” to imagine a tomorrow that is different from today by supporting pathways to success to allow every woman in our community to thrive.
Together, in partnership with the community, we are powerful.
Details
When: September 18, 2025
Networking & Silent Auction: 10 – 11am
Lunch & Program: 11 am – 1 pm
Where: Resch Expo, Green Bay
Tickets will go on sale in July 2025.
About Joan Lunden
An award-winning journalist, bestselling author, television host, and motivational speaker, Joan Lunden has been a trusted voice in American homes for more than 40 years. For nearly two decades, Lunden greeted viewers each morning on Good Morning America making her the longest running female host ever on early morning television.
Lunden continues to be one of America’s most recognized and trusted journalists which has made her a sought-after speaker for events across the country. As an ardent health & senior advocate, Lunden has testified before the Food and Drug Administration advocating mandatory mammogram reporting and the Congressional House Ways and Means Committee advocating for the Family and Medical Leave Act.
Lunden hosts the PBS television series, Second Opinion with Joan Lunden and the Washington Post Podcast series, Caring for Tomorrow on healthcare’s future. Lunden is also the ambassador to the Poynter Institute’s MediaWise for Seniors program which educates individuals over 50 on media literacy – separating fact from fiction online. Recently, Lunden also served as a visiting professor at Lehigh University in their College of Health teaching Population Health and the Media.
One of the most visible women in America, Lunden has graced the covers of more than 60 magazines and book covers. Lunden’s newest book, Why Did I Come into This Room: A Candid Conversation About Aging quickly became a New York Times Best Seller.
In June of 2014, Lunden was diagnosed with triple negative breast cancer. An eternal optimist, she turned her diagnosis and subsequent cancer treatment into an opportunity to become an advocate to help others. Lunden shared her battle against breast cancer in her book Had I Known.
Lunden continues to interact with American’s daily on her website, Joanlunden.com as well as her social media platforms. Lunden has served as national spokesperson for various organizations such as the American Heart Association, Mothers Against Drunk Driving, American Lung Association, American Red Cross, American Academy of Pediatrics, and the Colon Cancer Alliance.
Joan Lunden truly exemplifies today’s modern working woman.
Joan Lunden’s books include: Why Did I Come into This Room: A Candid Conversation About Aging; Had I Known; Chicken Soup for the Soul: Family Caregiving; Growing Up Healthy: Protecting Your Child From Diseases Now Through Adulthood; Wake-Up Calls; A Bend in the Road is Not the End of the Road; Joan Lunden’s Healthy Living; Joan Lunden’s Healthy Cooking; Mother’s Minutes; Your Newborn Baby; and Good Morning, I’m Joan Lunden.
Sponsorship Opportunities
If you are interested in becoming a sponsor of the Women’s Fund please contact us. Your generosity and support is greatly appreciated!
Thank you to our Sustaining Legacy Partners
